In the surface film, that sacred juncture between air and water, sits a chunk of wood, half in this world with hooks dangling into the other. Or it could be a bobber. Or a Zell’s Pop. Mouse. Frog....View article
 Despite grim economic forecasts, the most recent ICAST Show, a major fishing industry showcase for new products, featured a...View article
The quest to discover an artificial lure that will work better than any other to catch more and bigger fish may last until the end of time.Over the years, thousands of lures have been invented...View article
The Case for Big Baits

Macro Lures for Mongo Muskies

Among muskie anglers the use of cliché rises almost to an art form—my favorite: “We can’t throw lures too big for a muskie to eat.” That one’s near perfection, for it builds on the mystique...View article
Irresistible retrieves for topwater fishing and more.

Walking-The-Dog for a Hawg

Bass fishing involves many retrieves—burning, ripping, hopping, crawling, shaking, stitching, twitching, jerking, swimming, dragging, and more. There’s no lack of options once a lure hits the water....View article
The Need For Speed

Burning Baits for Bruiser Bass

As soon as the baitfish entered the water, I could tell they were in trouble. Bass bolted from every direction to devour the hapless prey, despite frantic attempts at escape. This...View article
Top Tips from Frog Experts

Using Frogs To Catch Toads

What started as a tough June day on the California Delta made a turn for the better as the sun warmed the water above the magic 75°F mark. By 5:00 p.m., we’d boated 15 healthy Delta bass over 3 pounds,...View article
Two Lures For The Price Of One

Two-Way Topwaters

At wintertime sports shows, nothing draws a crowd like the bargain bin of marked-down lures. Little do these bargain hunters realize they can find as good a deal throughout the year. Several...View article
Top of the Line Topwaters

Topwater Times & Surface Specifics

I couldn’t see the splash of my lure landing over the underwater point, but as soon as I popped my surface bait, I was fast to an unseen opponent. Two resounding jumps made me think smallmouth, and...View article
Topwaters Tops for Action and Excitement

Top o’ the Line

Topwaters offer the ultimate in freshwater bass action and excitement. Fish thrash the surface in a feeding frenzy, charging, slurping, attacking with gusto. The experience is uniquely visual. Wakes,...View article